Williams, managed to re-establish Irish whiskey on the world market through targeted marketing measures. After the Second World War, Desmond Williams, a grandson of Daniel E. The first advertising slogan was “Give every man his DEW”. Daly Distillery in 1862 at the age of 14 and created the distillery’s trademark in 1887 by adding his initials DEW to the name of the brand. Daniel Edmond Williams, who later became General Manager, began his training as a whiskey master distiller at the B. The father appointed his son, Captain Bernard Daly, to head the distillery, but he had little idea and stayed more with his passion as the head of a horse racing stable. This water transport artery likely have played a decisive role in Michael Molloy’s choice of the location of the Tullamore distillery in 1829.Īfter Molloy’s death in 1857, the distillery was owned by his nephew Bernard Daly. This stretched west to the villages of Kilbeggan and Tullamore in County Offaly, a grain growing region. The Grand Canal was built together with the Royal Canal to the north as a transport route in an oval around Dublin at the end of the 18th century. Since 2014 the production takes place in a distillery between the townlands Ballard and Clonminch near Tullamore. The brand which won the International Spirits Challenge Trophy in 2005 has belonged to the Scottish distillery group William Grant & Sons, the owners of Glenfiddich, since 2010. Tullamore DEW is an Irish whiskey first distilled in the small Irish town of Tullamore, County Offaly in 1829, later distilled in Midleton by Irish Distillers. The Heritage Center is located directly on the Grand Canal, the waterway that made it possible to transport products from Tullamore, such as peat, grain, the coveted limestone and whiskey, faster, easier and cheaper. This site was where Tullamore DEW whiskey and Irish Mist liqueur were originally made and bottled. It acts as an information centrre about the production process of whiskey. The Tullamore DEW Heritage Center is located on the site of the former Tullamore DEW distillery itself a former customs warehouse built around 1897 in Tullamore in County Offaly in Ireland. This article is about the historic Tullamore DEW distillery distillery which is now a Whisky heritage centre. A new Tullamore DEW distillery was founded and commenced production in 2014.
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